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This may be specific colors, a type style or a certain capitalization of your company name.Ĭhevron wanted a more modern logo without losing the primary characteristics of its original logo You may be ready to give your logo a complete overhaul, but before you deconstruct it completely, consider the current design elements that are representing your organization effectively. What elements of the current logo need to stay? (see 5 Key Questions to Ask When Considering a Logo Redesign, above) 2. What is it about my current logo that isn’t working? Before choosing a direction for your redesign it’s important to ask 3 (more) questions, namely: 1. This approach can include new messaging, a new color scheme, even a new take on your company’s name (think Federal Express to FedEx). The renowned credit card company retained its signature circles and colors It simply brought its name into the future with modernized typography.Ī logo redesign, on the other hand, is like dramatic plastic surgery.

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MasterCard’s 2016 logo update is the ultimate example of a successful refresh. They can do that by adding messaging, updating colors, or simplifying the entire look and feel. During a logo refresh a designer will make small shifts to what’s already there. Think of it like a logo makeover that works with design elements that are already in place.

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You can simply refresh your logo or give it the full redesign treatment. However, there’s more than one way to give your logo a necessary reboot. If you’ve answered yes to one or more of the above questions, it may indeed be time for a logo redesign. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. Play it right and your new logo will help you connect with a new audience and still maintain your customer base.īy completing this form, you agree to our Terms of Service and Privacy Policy. A logo redesign may be just what the branding doctor ordered. You have an established customer base that’s loyal and amazing, but you’re ready to speak to younger consumers as well.

A logo redesign can help by showing your existing customers that you’re modern and up-to-date and prospective customers that you are worthy of being considered. You can feel intimidated or you can stand up tall and fight for your place. You were at the top of your game, the best in your industry and now, suddenly, you’ve got some serious competition. If your business has expanded or changed in any way, it may be time to consider changing your logo, too. Maybe you’ve recently added an entire line of new products or you’ve expanded your headquarters or added many new employees to your roster. Has your business expanded or changed? More than pizza, Domino’s updated its highly recognizable logo to reflect additions to its menu offerings.

What to do with your new redesigned logoĥ key questions to ask when considering a logo redesign.

5 key questions before starting a logo redesign.

Asking 5 key questions will help you understand if you should stick with what you have or take a risk and try something new.

But before you dismantle your existing logo, take some time to ensure that a redesign really is what’s needed. Statworx logo before and after redesign by trisya.Ī logo redesign may seem daunting and easy to de-prioritize, but making the commitment to breathe new life into something that’s worked for a while-maybe even a long while-can pay off significantly. When you do, you may discover that it is indeed time for a redesign. And there are other legitimate reasons to pull your logo off the shelf and give it a solid once-over. This is especially true for businesses with longevity (which is not a bad problem to have)-the logo you created in 1974 is probably not going to speak to customers in 2017. But more often than not, a logo has to be tweaked or adjusted to keep up with shifts and changes in your company (or the design world).

Sometimes companies get it right the first time (think: Shell and Nike) and never have to consider a logo redesign. A strong logo can have big impact on your business.

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